The Problem with Social Media Marketing:

Joshua at Bokardo (cool name!) wrote an excellent post on how companies believe that by using social tools such as social networks (facebook, digg etc) they can build buzz around their product/service thereby leading to greater adoption. The main argument is that this implies causality. When in fact as we have all experienced social tools are highly organic and buzz can only be created when your product/service is worthy of virality in the first place.

At IdeaBahn this is especially important to us because delivering a solution via SaaS and being bootstrapped limits our advertising dollars which can be spent in traditional media. Rather we want to create a compelling platform that brings value (multiple times what you paid us) to you so that you are compelled to recommend us to your peers.