In the last two weeks we have singularly focused on getting the platform in front of innovative companies and individuals. The result has been positive and helped us quite a bit in defining the packaging of the platform.

Couple key takeaways:

1. The psychological barrier to use a new platform is really quite great because it adds another layer of action. Therefore, our focus is on making the platform simple and easy to use.
2. Traditional tools like word documents and powerpoints are key ways that information is transmitted and consumed (hopefully) within large organizations.
3. The current offerings are not meeting these needs because lack of transparency, number of steps involved and cultural mindset.

Moving forward, IdeaBahn will be at the Web 2.0 Expo next week, along with stops in Palo Alto and perhaps even San Jose.